AMG Expands the University of Nottingham’s Reach Using Social Media

With campuses in China and Malaysia, the University of Nottingham is the UK’s first global university. The university places a high value on incorporating internationalism into its teaching, research, and student community and was recognized as the 2019 “International University of the Year” by The Times and The Sunday Times Good University Guide.  

Attracting top international talent allows the University of Nottingham to provide its students with a global education and produce competitive research. 97% of the university’s research output is recognized internationally and more than 80% is ranked as either world-leading or internationally excellent. The university strives to be among the best in the world which is why it is funding research in six new Beacons of Excellence. The Beacons will raise the profile of the university by supporting field-leading research aimed at tackling global challenges like reducing dependence on fossil fuels and securing a sustainable food supply. To support these ambitious goals, it is vital that Nottingham is able to attract top quality staff who can drive research in key areas.

Working with Academic Media Group (AMG) is an important part of Nottingham’s internationalization efforts. In early 2019, the university started a central collaboration with the company which includes job advertising on the international career portal Academic Positions. Since the collaboration began, Nottingham has noticed an increase in applications from international candidates. In addition to job advertising, AMG has also helped the University of Nottingham promote vacancies within its Beacons of Excellence to new potential candidates on social media. Social media campaigns have made it possible for Nottingham to market not only its job vacancies but also its research to an audience it was unlikely to reach prior to collaborating with AMG.