Our best tips to stay competitive in a fast-paced world and attract the top international talent
Successful recruitment marketing requires communicating the right message to the right person in the right way. This post is about the middle part of that equation, the right person. From a marketing perspective, the right person is the right market segment. The candidate pool is not homogeneous, it contains distinct groups of potential employees who […]
We’ve noticed a disturbing trend while talking to university HR staff recently. When it comes to issues of employer branding, there’s a gap between the university’s human resources and marketing departments. It is imperative that these two departments work together if they want to develop and implement an effective employer brand. The role of a […]
Internationalization has fundamentally changed the way today’s academics search for jobs. Let’s pretend for a moment that you’re a postdoc looking for your first faculty position…
What do companies like Apple, Tesla, Alibaba, IKEA, and Spotify all have in common? They all believe that in order to achieve greatness, you have to attract greatness. This is where employer branding comes in.